5 ways to use monday.com for marketing

The keys to a high-functioning, high-performing marketing team are strong collaboration, clear communication, and ensuring all team members are aligned on overall business processes, messaging, and strategy.

One of the biggest challenges facing marketing teams of all sizes, in all industries, is the dreaded 's' word—silos.

Marketing teams across the globe are increasingly facing challenges that lead to siloed working environments. As digital transformation accelerates, organisations are adopting more tools and platforms than ever before, but this rapid adoption often comes with unintended consequences.

As the martech landscape continues to expand, marketing teams are becoming more inundated with tools designed for specific functions—social media management, content creation, analytics, CRM, and more!

While these tools can be powerful individually, their lack of integration can create fragmented workflows. In fact, according to the State of Marketing Report 2024, only 59% of marketers say the tools they use are interconnected.

To compensate for this lack of connection, teams end up working in isolated systems, leading to disconnected strategies and misaligned goals.

The issue with these fragmented working practices is that they often lead to teams, projects, and tasks becoming—(you guessed it)—siloed. But with monday.com, you can bridge these gaps, centralise your workflows, and ensure your entire marketing team is always working in sync.

This means all the tools and features necessary to manage your marketing and creative initiatives are now embedded within the broader monday.com ecosystem. The same State of Marketing Report that identified the challenges associated with integrating new technologies with existing systems also highlighted that a whopping 93% of marketers found it beneficial to work from one centralised source of truth. For marketers, monday.com provides just that.

Whether you need to provide high-level overviews of your marketing strategy, align your team through automated campaign planning, or streamline your entire marketing process, monday.com offers the capabilities to do so within its expansive platform.

Now that you know why monday.com is the essential platform for your marketing needs, let's explore some specific use cases that demonstrate how you can supercharge your campaign initiatives with monday.com today, including a look at some of our must-have tools to help you elevate your workflows even further!

When working on delivering a successful marketing campaign, I need to work from a strong campaign brief.

The brief must clearly outline the strategy, messaging, marketing initiatives, asset requirements, and project deadlines. It needs to be agreed by all stakeholders, so that everyone is aligned and clear on what needs to get done, and when.

One common challenge for marketers is the lack of a clear, agreed-upon brief, which can lead to miscommunication, missed deadlines, and hidden costs.

With monday.com, creating campaign briefs and getting them approved is easy.

monday.com eliminates the need to recreate complex project workflows from scratch every time. It allows you to create project templates for the entire campaign lifecycle, saving you time for the next marketing campaign you're looking to launch.

You can also choose from one of monday.com's over 200 ready-made templates to help you get started.

We've all been there before.

Trying to find workarounds in lieu of a master or editorial content calendar. One of you will be working from Excel, the other from Workfront or similar tools.

This creates a problem for content marketers because, even with the best intentions, content creation and requests can become bottlenecked and strategic, planned content publishing gets lost in the shuffle.

With team members using different tools for their content needs, you often end up with multiple team members trying to post content on the same day, or days gone by where no content is being published at all, despite being ready to go.

In short, it's a breeding ground for content silos.

Use monday.com to keep your editorial calendars and content production processes aligned, so all of the moving pieces stay on track, even when timings and deadlines shift.

monday.com provides a central hub where your content team can capture ideas, plan the editorial calendar, assign tasks, track progress, and manage reviews and approvals.

Customised workflows enable you to standardise the content production process, so everyone knows what steps need to be taken to successfully create, approve, and publish content.

You can ensure responsibilities and deadlines are clear, and everyone knows what stage each piece of content is in (for example, use the column section to show when a piece of content is 'in progress', 'in review', 'approved' etc.).

monday.com allows event planners to manage the entire event lifecycle within one platform. Create tasks, track feedback, collaborate on creative assets, manage vendors and approvals, and store event documents—all in one place.

The monday.com mobile app enables event managers to have immediate access to the event plan and operational details while onsite at an event.

Like the successful delivery of a marketing campaign, the coordination and execution of launching a new product requires all stakeholders to be aligned on the deadlines and launch goals.

Many of the same pain points we identified for campaign management can also apply to a new product launch, particularly the challenges around organisational silos, and miscommunication of deadlines and expectations.

monday.com conquers these challenges by providing a centralised platform to plan, assign, and schedule work, ensuring consistent product messaging across assets and allowing you to coordinate with cross-functional teams on dependencies to launch your product (or products).

Use the Gantt view to visualise each stage of the product launch, or dashboards to track your launch's overall progress, performance, and deadlines within one central platform, allowing teams to collaborate on specific tasks for the launch.

According to the latest Hubspot data, 86% of online marketers use video.

If we were to apply that data to, say, a marketing team of 100 people, broadly speaking, 86 of those would look to use video content in some capacity.

That's a lot of video content to manage.

From ideation to request, production to editing, publication and promotion, several elements go into making a professional-looking video—and that's just to create only one!

Use monday.com to help your teams manage requests and streamline production workflows. Harness the tool to keep your production teams from feeling overwhelmed and empower them to deliver high-quality content.

One of the most common phrases you'll hear in video marketing? (or all marketing, for that matter):

"Can I just?"

By using monday.com's video marketing workflow templates, you can gather the information you need upfront (what's the topic? Who are our target audience? What's the deadline? etc.). 

Rather than responding to the 'Can I just have a video on this?' type requests, you can prioritise based on deadlines and workloads to ensure high-quality videos are delivered on time, with a far more manageable allocation of team resource.

And, with the added power of our Upscale apps—Unlimited Subitems, Recurring Tasks, Smart Forms, and Integrate Plus for Slack—you can tailor monday.com to fit your exact needs, making your workflows even more efficient and your team even more productive.

Provide your marketing team with the ultimate platform for success using the world's ultimate work management platform—monday.com!

Our friends at Adaptavist are always on hand to help you harness monday.com's full potential, enabling you to successfully reach and exceed your marketing goals and objectives every time.

We work closely with our clients to optimise workflows, develop custom solutions, and eliminate silos, ensuring seamless cross-team collaboration.

Head over to the resources hub on the Adaptavist website to find out more about the services we offer, as well as all the latest monday.com news, tools and resources.

Also, be sure to check out our range of monday.com apps on the Upscale website, crafted to transform your marketing efforts and unlock the full potential of the world's ultimate Work OS.